According to a survey by Philips Electronics -in association with a Dutch fabric softener brand- men iron half-naked (if they iron at all) and women iron less often then they did 10 years ago. (source: BNdeStem, in Dutch)
Personally, I don’t find these results shocking at all. There’s a logical explanation: sexist emancipation. I only iron my own stuff when I really have to, but I do it the day before. My love only decides he has to iron clothes, when he’s already wearing them. The result is an “ironing-induced striptease” with me as audience. ) Nothing turns on modern women more than half-naked men doing household chores! Cunning, you say? Cheeky? Sure. Does it work? Definitely!